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The Barista Principle — Starbucks and the Rise of Relational Capital
Jul 17, 2002 · Shortly thereafter, Mr. Schultz joined Starbucks as director of marketing and retail operations. In 1983, Mr. Schultz took a trip to Italy that transformed his vision for the company. He …
(PDF) Business Strategy Analysis of Coffee Industry ... - ResearchGate
Aug 27, 2024 · as director of marketing and retail operations. In 1987, Schultz acquired Starbucks. Fr om 1993 to 2000, Starbucks was committed to loca l expansion and going overseas. From 2001 to …
Howard Schultz: An Overview of the Entrepreneur's Career
May 27, 2022 · Howard Schultz is an entrepreneur, philanthropist, and CEO of the Starbucks corporation. With his leadership skills, marketing savvy, and global mindedness, he turned the simple …