Discover how desire drives real-world decisions, long before liking does. Learn why consumers chase products they later ...

Every year, we publish a Top 5 Publications list celebrating the most popular scientific articles made possible with iMotions ...

Learn how Choice Architecture in Marketing, Retail, and Consumer Contexts shapes consumer decisions through framing, defaults ...

Unlock the potential of neuroscience education with iMotions Education. This browser-based platform provides an intuitive and comprehensive tool for understanding human behavior through experiential ...