Discover how desire drives real-world decisions, long before liking does. Learn why consumers chase products they later ...

Every year, we publish a Top 5 Publications list celebrating the most popular scientific articles made possible with iMotions ...

Learn how Choice Architecture in Marketing, Retail, and Consumer Contexts shapes consumer decisions through framing, defaults ...

In this webinar, Dr. Pernille Bülow and iMotions client Dr. Ryan Jacoby will talk about their expertise with mental health research and discuss how researchers can correlate, detect, diagnose & ...

Nostalgia has an undeniable power. It can transport us instantly – a scent, a song, or a logo can whisk us back to childhood, high school hallways, or simpler times. In marketing and advertising, that ...

When life pushes us down, some people stay down longer, while others seem to spring back to their feet almost immediately. This difference is not just a matter of willpower or optimism – it is ...

Whats the difference between Unconscious, Non-Conscious, and Subconscious? It’s easy to throw around terms like “unconscious desire” or “subconscious fear” in everyday conversation. But in the ...

Adding immersive virtual reality to science lab simulation increases presence but decreases learning.

What do we mean when we talk about someone’s “emotions”, or their “emotional responses”? Moreover, what can we reliably measure about an individual’s “emotional experience”, and how do those measures ...

Listen to the article iThis is an audio narration of the article, made using Generative AI technology. Please note that occasional mispronunciations may occur. 2024’s Oscars brought emotional ...

Optimize content and media spend by measuring consumer responses to videos, ads, movies and TV shows – unobtrusively and at scale. Affectiva Media Analytics empowers brands with real-time, scalable ...