Editor's Note: The following is a guest post from Werner Geyser, founder of Influencer Marketing Hub. A few weeks ago, while watching a demo of Ivvi (an influencer marketing platform the team at ...
Psychographics is a way of categorizing someone based on their everyday behaviors using data that are collected every time they go to the store or post on social media, said Robert Groves, MD, ...
Marketers are used to thinking and speaking in demographics, since slicing a market up by age, gender, ethnicity and other broad variables can help to understand the differences and commonalities ...
The surge of remote work in 2020 has transformed the Nearshore labor market, so much so that talent acquisition professionals need a drastically different approach to evaluating the suitability of ...
Whether trying to market to a specific client group or better engage an employee base, there is a right and wrong way to get the best results. What if marketers and advertisers had access to a ...
As a CEO or CMO, you’ve likely participated in an exercise to define your customer. Your senior leadership team probably got in a room together and crafted a ...
Five years ago, you likely read numerous articles outlining the success of Dollar Shave Club. Nearly all of them focused on Dollar Shave Club’s famous viral marketing video. Today, it’s clear that ...
In September, 2016, Alexander Nix, the C.E.O. of Cambridge Analytica, the data and messaging company that was working at the time with Donald Trump’s supposedly flagging Presidential campaign, ...
A new standard has been set in luxury retail – and brand identity is leading the charge. Saks Global CMO Kristin Maa goes 1:1 with Kate Terhune to take us behind the scenes of their newly unified ...
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