This video walks through recreating Effy Stonem’s iconic makeup look with a modern twist. It focuses on dark tones, texture, and attitude that define the character’s style. A step-by-step approach to ...

Goth culture is seeing a resurgence–thanks in part to Gen Z–and Liquid Death and e.l.f. Cosmetics are reuniting to lean into ...

In this video I switch from my soft everyday look into a dramatic bat inspired Halloween outfit. I play with leather, lace, ...

Come awards season, the celebrity make-up artist is inundated with bookings from the likes of Zoë Kravitz, Margaret Qualley, ...