Discover how adaptive selling tailors your sales strategy to customer needs, enhancing client relationships and boosting business success through customization.

Organizations have a wealth of unstructured data that most AI models can’t yet read. Preparing and contextualizing this data ...

Crimson Collective claims theft of 1M+ Brightspeed customer records including names, addresses, and payment data in alleged breach.

Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting and enhance risk assessment.

According to @godofprompt on Twitter, using a comprehensive market map prompt to analyze the AI industry helps businesses quickly identify key segments, sub-segments, customer profiles, top players, ...

Customer journey analytics software aims to help businesseses understand, optimize and personalize every step of the customer experience. By aggregating and analyzing data from touchpoints across both ...

Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...

Abstract: Customer Relationship Management (CRM) systems have come a long way in their evolutionary life cycle. From being used as a mere Rolodex of customer information, they have transformed into ...

Retailers today face a major shift in understanding and reaching their customers. As third-party cookies fade away and browser privacy restrictions tighten, they are faced with the harsh reality of ...