Discover how desire drives real-world decisions, long before liking does. Learn why consumers chase products they later ...

Every year, we publish a Top 5 Publications list celebrating the most popular scientific articles made possible with iMotions ...

Learn how Choice Architecture in Marketing, Retail, and Consumer Contexts shapes consumer decisions through framing, defaults ...

Unlock the potential of neuroscience education with iMotions Education. This browser-based platform provides an intuitive and comprehensive tool for understanding human behavior through experiential ...

Cloud-based remote biometric research provides real-time facial, gaze, and sensor data to strengthen consumer insights and enhance UX evaluations. Traditional behavioral research often relies on ...

A customer tells a support agent, “That’s fine, whatever you think is best.” The words seem agreeable. On paper, it looks cooperative. But you hear it. The tight, clipped tone. The slight sigh. A ...

iMotions' Ergonomics Research Lab integrates advanced biosensors and data analysis tools to assess physical, cognitive, and environmental factors, enhancing workspace design and human performance. See ...

iMotions EduLabs Elevate Research, Empower Education Welcome to the future of higher education where academia meets application iMotions EduLabs are a fusion of our “Education”… See features now ...

iMotions' Ergonomics Research Lab integrates advanced biosensors and data analysis tools to assess physical, cognitive, and environmental factors, enhancing workspace design and human performance. See ...

Media Analytics:All-in-One Ad Testing Platform Media Analytics powered by Affectiva's technology, provides robust, data-driven insights to help you optimize your ad content, refine media spend,… See ...

Distance learning and assessment through online platforms have emerged as a complementary approach to traditional classroom-based activities in the contemporary educational landscape. These platforms ...

Media Analytics:All-in-One Ad Testing Platform Media Analytics powered by Affectiva's technology, provides robust, data-driven insights to help you optimize your ad content, refine media spend,… See ...