The country’s deep political divide has thrown a wrench into traditional campaigning, forcing pollsters, consultants and campaign workers to reassess how they do their jobs.

The company announced on Tuesday that it would ramp up spending on an effort to modernize and expand its APIs.

To win in 2026, Republicans must out-strategize, out-target, out-create and out-maneuver Democrats digitally. The GOP ...

The platform, TrueStream Political, is intended to help campaigns navigate an increasingly fragmented CTV environment.

The Supreme Court is set to weigh in on laws like the Voting Rights Act and limits on coordinated party expenditures.

L2 isn't taking the “move-fast-and-break-things” approach to innovation that has been encouraged with the rise of new ...

From the fast-growing use of artificial intelligence in polling and advertising to the emergence of new digital fundraising ...

They hammered opponents on affordability, showed what fighting looks like and adapted to today’s information environment better than ever before. But underneath a seemingly good year, risk is building ...

The Democratic National Committee is scrapping the release of its long-awaited review of the 2024 election. The report was intended to be a comprehensive examination of the factors that led to a ...

An extensive new analysis of surveys and focus groups compiled over the past year lays out a series of factors that it argues stand as the basis for former Vice President Kamala Harris’ and Democrats’ ...