The senior living market in the United States is an underdeveloped opportunity, with low acceptance, negative perceptions and muddled messages.

Learn which strategies matter now and where marketers should shift budgets for stronger, more reliable performance this year.

Is the opening up of privacy necessarily a bad thing? Definitely not when the State or a corporation holds the keys to the ...

Investor presentations require careful planning and organization. Learn what to consider before presenting an idea to ...

Market segmentation—dividing your target audiences into smaller categories that share similar characteristics—can be a powerful approach for marketers. A few ways it can benefit your brand include ...

Absolutely! Many small businesses have found great success by not sticking to just one way of marketing. By reaching ...

Abstract: In present's competitive mobile handset market, understanding client preferences is critical to strategic business growth. This exploration employs Aspect-Based Analysis integrating ...