Forward Solutions today released a new case study showcasing how embracing a multi-channel sales and marketing strategy can deliver breakthrough growth for industrial manufacturers. With business ...

Learn which strategies matter now and where marketers should shift budgets for stronger, more reliable performance this year.

This year, influencers are acting as consultants as creators make up more meaningful portions of marketing budgets. Here’s ...

Brand awareness tops B2B marketers’ resolutions, Warner Bros. urges a no to Paramount, partisan news channels grew in 2025.

When you ditch the rigid annual plan and embrace an agile, full-funnel approach, you’re spending your budget where it will ...

Under the newly signed Letter of Agreement, dated January 8, 2026, Advent Buzz will provide targeted digital marketing and ...

Iridio has collaborated with Keen Decision Systems to strengthen its Media Mix Modeling (MMM) and Multi-Touch Attribution (MTA) offering. The alliance enables brands to forecast marketing ROI with a ...

In this article, we’ll examine these four retail engagement shifts and share how leading retailers are adapting their ...

New report analyzes global marketing spend shifts, industry signals, and measurement priorities shaping marketing ...

Despite inflation peaking, its impact is still being felt on a delayed basis in the health care sector, as contracts between ...

The sense of a stable middle ground is eroding across an industry at a point of contraction, with many displaying mixed ...

The veteran marketer brings deep financial services and digital experience, including roles at Bank of America, JPMorgan, and ...