We salivate over the promise and vision of integrated marketing, yet few of us truly understand it... and even establishing a common definition is a struggle. We long for a seat at the decision-making ...

In the first two articles of my luxury search marketing series, we discussed the consumer mindset, what motivates and drives shoppers to purchase, and then the strategies and tactics that can be used ...

Today, marketers have more choices than ever regarding how and where to promote or advertise products and services. In addition to traditional methods, such as print advertising and direct marketing, ...

“The report of my death was an exaggeration.” Mark Twain, June 2, 1897. New York Journal. (see also: integrated, strategic B2B marketing agency, 2019) Not long ago, you could find articles in most ...

Think back to your school days. You may remember an exceptional teacher who got through to you — one who helped you make a solid connection, clarifying the material until you arrived at that “ah-ha” ...

In marketing strategies, print and digital often live separate lives. However, although they can be successful on their own, print and digital together can amplify each other's strengths and create ...

Juice manufacturer Welch’s – founded 156 years ago in 1869 – barely spends any of its marketing budget on traditional media, including linear TV. According to Katelyn Nugent, who heads up the ...

Integrated marketing has rapidly become an essential strategy for B2B marketers. By implementing an orchestrated series of tactics across a broad range of channels, an integrated marketing campaign ...

At a time when consumer landscapes are shifting more rapidly than ever before, budgets are continually being evaluated, and marketing is under scrutiny. Communication and collaboration are vital. CMOs ...

Every day more online sites, emails, print titles, social media forums and outdoor billboards are competing for your customers’ attention. Such an increase leads to fragmentation of audiences, ...

Yeliza Centeio, Founder of Integral Marketing & Advertising, joins other leaders, trailblazers, and thought leaders interviewed for the popular DotCom Magazine Yeliza Centeio, Founder of Integral ...