If you ask people this question, you are likely to get a lot of heated responses. Never mind that people generally pick a cell phone manufacturer and stick with it for years out of the need for ...

Opinions expressed by Entrepreneur contributors are their own. A brand needs to constantly attract new sales and bring in revenue to remain in business. There are two ways to accomplish this: attract ...

For decades, brand loyalty was rooted in familiarity, trust and consistent quality. Families bought the same shampoo or ketchup for generations, driven by tradition, trust and limited alternatives.

Building and sustaining deep customer loyalty is a big task that very often comes down to the little things. Too many brands skip over those seemingly small details — and if you get them right, it’s a ...

When someone is loyal to your brand, they are more likely to buy products from your site and interact with your company across multiple marketing channels. If you manage to build loyalty, you can ...

Opinions expressed by Entrepreneur contributors are their own. Are you leading the next great startup, or are you a part of an executive team at a well-established corporation? While the demands ...

Forbes contributors publish independent expert analyses and insights. John Hall covers entrepreneurial topics that help companies grow. Creating a loyal customer base is crucial for long-term success, ...

While some brands continue to attract consumers back to their dealerships, rebounding post-pandemic vehicle inventory means that fewer and fewer new vehicle shoppers are loyal to the brand they ...