For decades, brand managers dreamed of tailoring communication to very specific groups. The Internet transformed that dream ...

The global tech fest illustrated that the next wave of brand growth will come from those willing to invest in creative tech ...

The agency’s experience in building scalable, always-on digital ecosystems for large consumer brands played a key role in it ...

The Publicis Groupe’s communication division replaces EssenceMediacom for the consolidated media mandate after a multi-agency ...

With these introductions, the media agency reframes AI as a strategic planning partner, not an execution shortcut.

Jos Alukkas unveiled its latest brand campaign, ‘My Best Friend’s Wedding’, featuring Dulquer Salmaan, Keerthy Suresh and ...

The global tech fest illustrated that the next wave of brand growth will come from those willing to invest in creative tech ...

While analytics continued to be the fastest-growing segment, custom market research grew 8%, showcasing an appetite for ...

If you’re still debating about whether AI marketing belongs at the centre of your strategy, you’re already behind the curve.

A Christmas Eve announcement sent shockwaves through Silicon Valley – and raised urgent questions for the marketing and tech ...

Kabi joined Amazon Prime Video in 2024, moving from Netflix where she served as director of marketing. Her return to Amazon ...

Brands like CoinSwitch, Swiggy, Instamart, Medusa Beverages, Canara HSBC Bank used the day to chase attention, participation ...