Most people think of resilience as “being tough” or “not breaking down.” But in reality, true resilience is quieter than that ...

Tension: Many everyday habits meant to signal politeness now land as pressure, obligation, or emotional labor. What ...

In December 2010, the Federal Trade Commission proposed a Do-Not-Track mechanism that would let consumers opt out of ...

Tension: User-generated content campaigns succeed when customers feel like partners, yet brands often position themselves as ...

Napster’s partnership with Edel Music represented a desperate attempt to retrofit negotiation capability onto a platform ...

Consider how brand extensions typically get researched today. Companies identify an audience segment that engages with their ...

Direct mail achieved a 4.4% response rate, compared to email’s 0.12%. Digital display advertising performed even worse. The ...

The strategy seemed comprehensive: partner with 13 different websites, from Facebook and MySpace to Zwinky and NeoPets, ...

Tension: Hotel loyalty programs have achieved record membership growth while simultaneously eroding the very loyalty they ...

Tension: Companies rebrand to signal transformation, but surface changes often conceal unchanged systemic practices beneath ...

Tension: We pride ourselves on rational consumer choices while loyalty programs exploit our psychological aversion to waste.

In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...