Roblox is sketching out an ambitious 2024 road map for its ad business. The online gaming platform announced a slate of new features for its Immersive Ads hub at its investor day on Wednesday, ...

Chris has been playing games for over 20 years going back to the NES. His favorite genres of games are MMOs, ARPGs, Survival Crafters, and Mobile Games of all kinds. With over 5,000 hours in Roblox ...

Roblox's new feature lets you earn cool in-game items just by watching short video ads. This new ad format connects brands with the Roblox Gen Z crowd, giving you a super easy way to snag rewards and ...

Roblox has launched its own in-game ad solutions, including Image Ads and Portal Ads, which have the potential for better monetization rates and engagement. Meta's positive outlook on ads and improved ...

Artur is a copywriter and SEO specialist, as well as a small business owner. In his free time, he loves to play computer games and is glad that he was able to connect his professional career with his ...

Roblox has bolstered its offerings to brands with the introduction of its ‘Roblox for Brands’ website – a dedicated resource to support brands with case studies, resources and relevant updates ...

Roblox has massive engagement but limited monetization beyond Robux. The company has been laying down the foundations for an expansive advertising business. Its success will depend on its ability to ...

Online game platform Roblox has partnered with independent technology company PubMatic to enable programmatic media buying of its video advertising inventory. Brands will be able to gain access to ...

Media mogul Paris Hilton’s newest Roblox experience, “Slivingland,” was visited by over 3.2 million users during the period between its launch in August 2023 and February 2024. According to a report ...

Roblox (NYSE: RBLX) is a gaming platform that many investors know well. It has 112 million daily active users (DAUs) and one of the most engaged audiences in digital media. Players don't just log in ...