Brands have rich ad targeting options, but where do you start? Learn about psychographic marketing and how to use it on Google Ads, Facebook & more. As the internet has grown, so have the targeting ...

Amid crashing waves of information and content, psychographics are one way to keep your targeted audiences from drowning in a sea of sameness. Both paid and organic campaigns should be using ...

How psychographic insights can elevate CX and provide a competitive edge to customer-facing brands through personalization and emotional resonance. In a customer-centric world, understanding ...

You may have heard it before: the amount of data in the world doubles every 40 months. Doubles. From Twitter posts to medical records, the mountain of big data we live with in 2015 knows no bounds.

Sue Mizera, Propolis Ambassador, takes a deep dive into psychographics and why it should be a top priority for the savvy B2B marketer. Part I. Even as B2B marketers’ roles expand and become ever more ...

On the opening day of Patient-Centered Oncology Care, Robert Groves, MD, of Banner | Aetna, discussed the use of psychographics to predict health behavior in local populations. Why do some people ...