Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 3 hours 31 min ago By Jon Springer - 5 hours 18 min ago By Tim Nudd - 5 hours 33 min ago By Tim Nudd - 9 hours 18 ...

Ice-T drives an electric car. He has solar panels on his house. “I’m not a fanatic when it comes to the environment, but I definitely try to do my part,” says the actor and musician. Now he’s working ...

Tide is weaving together a multipart narrative to support its tie-in with the latest MCU installment, which hits theaters May 6. Bullitt, the creative studio on the push, was co-founded by the Russo ...

Victor, N.Y. (WHAM) - The reason why millions of people tune into the Super Bowl is football. But for many other millions, it's the commercials. Among the most popular ads for 2018 were the Tide and ...

This year's Super Bowl commercials largely took a break from politics and offered up silly humor instead. Celebrity cameos ranging from rapper Cardi B to actor Chris Hemsworth brought out the best in ...

Although we are only a third of the way into 2018, Tide has already cemented its bid for one of the best ad campaigns of 2018. This year Tide literally took over the Super Bowl with a number of spots ...

CINCINNATI -- The Procter & Gamble Co. is linking laundry to fashion in what's billed as the biggest product launch yet for its venerable Tide brand. Fashion mentor Tim Gunn of reality TV's "Project ...

Tide is changing up its strategy in its ongoing bid to clean up at the Super Bowl. The Procter & Gamble-backed laundry-detergent brand has in the past few years relied on complex media maneuvers to ...

Are you a print subscriber? Activate your account. 2 hours 8 min ago By Jon Springer - 4 hours 54 min ago By Adrianne Pasquarelli - 8 hours 54 min ago By Tim Nudd - 8 hours 54 min ago By Gillian ...