Starbucks doesn’t want to be on every street corner anymore”. The latter, previously inconceivable when it comes to a brand ...

Starbucks has come forward to explain its new strategy and its recent decision to close 400 stores across the U.S.

Starbucks’ CEO Brian Niccol discusses the challenges of scaling a turnaround across the company's large workforce and how the ...

CEO Brian Niccol, hired last year from Chipotle to revive Starbucks, no longer wants its stores to be right next to each ...

The shift towards remote work has significantly altered consumer behavior, particularly in urban environments where Starbucks has traditionally thrived. Many coffee lovers who once frequented their ...

Earlier this year, Starbucks revealed that the closures, along with the layoffs of 900 corporate employees, are part of a $1 billion restructuring initiative. This strategic move aims to reposition ...

The coffee giant shuttered locations concentrated in major cities, as part of CEO Brian Niccol's $1 billion restructuring ...

Starbucks is shutting down its pick-up only stores just six years after introducing the concept, because they no longer mesh with the struggling coffee chain's overall strategy."We found this format ...

The rise in coffee prices became one of Starbucks' main challenges in 2025, directly affecting its cost structure ...

Starbucks has created a new role in the company to manage its fashion and beauty brands and help revive the business by ...

An iconic coffee chain has closed 400 locations as part of a change in strategy, according to a new report.

Starbucks is trading at peak valuation on optimistic estimates, as if its turnaround has already happened. Brian Niccol's "Back to Starbucks" strategy focuses on a smaller, high-quality menu, easing ...