Advertising on the radio is an inexpensive, highly targeted way to advertise that is often overlooked by small and large business owners. Radio reaches more than 90 percent of consumers in the United ...

When it comes to advertising, building community, and reaching audiences, terrestrial radio is often overlooked in favor of digital platforms. Yet radio continues to deliver something businesses ...

Radio advertising can be an effective way of targeting local audiences, especially when the demographic data tells you what stations and shows your target audience listens to. To get your message on ...

Choosing the right radio station(s) from the many that are available to you isn’t as difficult as it may seem at first. Radio divides it’s audiences into age ranges (18 – 34, 18 – 49, 25 – 54, 45+ and ...

(By Bob McCurdy) I had a conversation with an extremely large national advertiser last week about the best way to maximize radio’s reach. He got me thinking. So what is the best way to schedule radio ...

Opinions expressed by Entrepreneur contributors are their own. In a single week, radio reaches more than 228 million Americans. That’s 94 percent of everyone age 12 and older, according to Arbitron.

The author is vice president of revenue for Waymark. Two and a half years ago, radio had an AI awakening. Station managers, sales directors and creative teams suddenly found themselves staring at the ...

BERKELEY, California (Reuters) - Online auctioneer eBay Inc. said on Tuesday it is ready to begin auctioning advertising airtime on 2,300 participating U.S. radio stations, expanding on an existing ...