In 2026, the most valuable creators will operate like editors. They will publish regularly and will curate products across ...

Regardless of the time of year, we should strive for incremental progress, whether it means learning more, listening better ...

Digital marketing and public relations (PR) are two distinct disciplines, but combined, they can pack a mean punch. While you need unique strategies for each approach, they can work together to ...

Business Journals Leadership Trust is an invite-only network of influential business leaders, executives and entrepreneurs in your community. To continue reading this ...

Opinions expressed by Entrepreneur contributors are their own. Marketing and public relations generally aim for the same goals, such as business development, increased sales and employee recruitment.

Let's start with the fact that PR and marketing are not the same, although many people think they are. If we go back a few years, there was a clear demarcation between public relations and marketing.

Nothing in marketing ever truly dies. It evolves, contracts, expands into new forms, and makes room for whatever arrives next ...

Leverage public relations to enhance your business's visibility, credibility, and competitive edge. Discover strategies for effective PR in your marketing plan.

Amanda Whitcroft launched her PR and marketing firm in 2018. These are the steps she follows when emailing influencers for campaigns.

Learn innovative strategies that make fashion brands stand out in a crowded market. In this certificate program, students learn about new methods adopted by brand marketers and PR professionals to ...

Both PR and marketing are essential pieces of the puzzle for any successful brand. So often, we hear the phrase “I need to invest in a marketing professional to…..” and whatever follows that phrase is ...

From social selling to new opportunities with mobile advertising, every marketing organization now has a cornucopia of channels through which to work its magic. Yet, different channels and ...