In March of 2008, Subway launched a value deal nationwide that already had explosive success in a number of the chain’s South Florida stores. The introduction of the $5 footlong deal across the U.S.

Restaurant value used to be a much simpler calculation: Discount-driven customers would seek out dollar meals at quick-service restaurants, call for pizza delivery on Friday nights (sans delivery fees ...

Sonic is one QSR that is shifting its focus from price to experience, but brands must remember price is still part of the equation. *Denise Lee Yohn is a brand as business consulting partner and owner ...

Value plays a major role in dining decisions, in part because getting good value is often how consumers justify eating out. While the idea of value is subjective, consumers commonly define good value ...

Forbes contributors publish independent expert analyses and insights. Chris Walton is a Target executive-turned reporter who covers retail. Value is one of the most important terms in retail.

Brian Beers is a digital editor, writer, Emmy-nominated producer, and content expert with 15+ years of experience writing about corporate finance & accounting, fundamental analysis, and investing.

This analysis is the third in a monthly series of long-term, business model-centric views based on my Value Equation framework. Shareholders who have held Walmart for the past five years have done ...

Sonic is one QSR that is shifting its focus from price to experience, but brands must remember price is still part of the equation. *Denise Lee Yohn is a brand as business consulting partner and owner ...