AI improves efficiency. AI agents complement marketing automation by handling repetitive tasks and allowing teams to focus on strategic decision-making and creativity. Better campaign integration.

Since the arrival of the internet and online marketing, measuring and analyzing certain metrics has been essential for those wanting to attract audiences and sell online. Figures like click-through ...

Prof. Aleks Farseev is an entrepreneur, keynote speaker and CEO of SOMIN, a communications and marketing strategy analysis AI platform. AI agents are rapidly transforming how brands engage customers, ...

The built-in agents plan and launch marketing campaigns in minutes, personalize every send, resolve customer requests, and keep humans in the loop Today at its flagship event K:BOS, Klaviyo (NYSE: ...

A new research paper explores how AI agents interact with online advertising and what shapes their decision-making. The researchers tested three leading LLMs to understand which kinds of ads influence ...

Artificial intelligence (AI) agents are set to become your most valuable companions. AI agents could potentially disrupt Google’s and Amazon’s search functionalities, according to Bill Gates’ latest ...

LAS VEGAS--(BUSINESS WIRE)--Today at Adobe Summit – the flagship digital experience conference – Adobe (Nasdaq:ADBE) announced the private preview of Adobe Marketing Agent, as well as continued ...

Klaviyo at its K:BOS event in Boston introduced its Marketing Agent and Customer Agent. Marketing Agen autonomously plans and launches campaigns in minutes, creates on-brand content, personalizes ...

Uniphore has unveiled Marketing Agents, a suite of artificial intelligence agents to accelerate marketing teams' access to data, segment audiences, and work inside the Uniphore Customer Data Platform ...