Rainbow Loom is not just a craft set. It may also be a portal to digital literacy. When I recently bought Rainbow Looms for my two sons (6 and 8), I discovered that this is really a tangible/virtual ...

PITTSBURGH (KDKA) – If you have kids, chances are they are obsessed with the Rainbow Loom. It's been flying off the store shelves and kids all over western Pennsylvania have been busy making rubber ...

Two years after going into business, Rainbow Loom inventor Cheong Choon Ng was nearing the millionth sale of his plastic-pronged device for weaving colorful rubber band bracelets. The $16.99 kits were ...

A girl works on a Rainbow Loom at her home in Wichita. The toy, engineered by two former Wichita State students, has become wildly popular and inspired several copycat versions. Travis Heying File ...

Sharon Lighton, the owner of Anana Gifts, sells kits for children to make rubber band bracelets, which are a very popular trend right now. She has bought 14.7 million rubber bands to sell at her store ...

The Rainbow Loom trend, some have said, is over. The plastic loom with the tiny, colorful rubber bands used by tweens to make bracelets, rings, even flip-flops, was declared dead last Christmas, due ...

Beloved by kids and the bane of parents and teachers, Loom Bands – or Rainbow Loom - is the playground craze that has taken over the planet. But what are they, and where did they come from? Chances ...

A company that sells Rainbow Loom, a toy that transforms colorful rubber bands into intricate bracelets, key chains, rings and accessories, rose from humble beginnings to a profitable pop culture ...

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...

Cheong Choon Ng Heong Ng believes in hard work and a middle class lifestyle. The millionaire inventor of the Rainbow Loom, the current craze in toy stores around the world, continues to drive the same ...