Terry Kendrick is the guru of strategic marketing in libraries. His book Developing Strategic Marketing Plans That Really Work is a must-read, and he writes, speaks, and runs workshops on marketing ...

True marketing is not about selling, promotion, or advertising. It’s about assessing needs and using common sense. And it’s not strictly for businesses—which is why libraries should be doing it.

Public libraries represent a promising sales opportunity for self-published e-book authors. There are more than 9,000 public libraries in the U.S. A 2015 survey by Library Journal found that 94% of ...

With most U.S. public libraries’ physical buildings still closed to the public to slow the spread of Covid-19, this may seem like an inopportune time to talk about author events at the library, and ...

Penguin Random House has announced that they have created a unified marketing group that will deal with libraries. Company officials said that this move aimed at further strengthening its presence in ...

The Maryland Library Association presented to the Harford County Public Library its Excellence in Marketing Award at its annual conference in May. The award was for marketing of the library foundation ...

There’s one name that might collectively make librarians and patrons laugh, groan and cheer at the same time. A name that’s hard to miss when visiting most libraries. “Emma (Rice) had this idea of ...