The new brick will make play more interactive for Kentucky kids and families. Sets will release in March, and preorders start ...

If you have a Lego fan, or two, in your family, you'll be excited about the company's new SMART bricks tags and mini figures ...

At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a ...

The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other ...

Lego’s new Smart Play system, announced at CES earlier this week, is an embrace of digital technology the likes of which we ...

Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog ...

At CES this week, Lego announced Smart Play, a new interactive way to play with Lego builds. Here's how it works and when you ...

The development of the Smart Play System began in 2017, when Lego researchers studied how children want to play. They found ...

Lego developed a custom ASIC chip that allows its new Ssmart Bricks to pick up on signals from surrounding Smart Tags that ...

Developed by the Lego Group’s Creative Play Lab, the Lego Smart Play system will make sounds and activate lights based on ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...