First impressions are often long lasting and can impact a professional career in profound and unintended ways. Today, because initial business contacts often happen online — think an emailed intro, a ...

Basic business truths keep coming back in new ways. One of those truths is that you don’t get a second chance to make a first impression. We’ve been all told this since we were 2 years old. So why am ...

People decide whether they like you or not within seconds, and that first impression can be hard to shake if it’s not in your favor. The same is true whether you “meet” online or in person, and if the ...

Squarespace released new research that shows Americans agree that online research is more important for travel than any other activity. Younger generations are consumed by the internet, a new ...

A key Internet standards body is scheduled next month to issue new guidelines for counting online ad "impressions," a move that could affect hundreds of millions of dollars in contested annual ...

First impressions matter. Book covers, article headlines, pitch emails, resumes, LinkedIn headlines, and dating profile pictures are all examples of the power of first impressions in action. You can ...

There are few things consumers don’t research before making purchasing decisions. Just as they do when choosing a hotel, airline or restaurant, prospective patients seeking new providers often turn to ...

Paid online advertising gives small business owners an option for driving traffic to their website. A business's ads are placed on other sites to gain visibility to visitors of those sites. The two ...

Opinions expressed by Entrepreneur contributors are their own. You can’t ignore your web presence if you want to get noticed by potential customers, but simply being active online isn’t enough.

You may have heard, "You never get a second chance to make a first impression." Does your first impression have to be perfect ... or else? When we first meet someone, we form immediate impressions of ...