I have the privilege of working with high-profile clients on a regular basis. Their expectations tend to be very different from other groups and understanding their needs will help you succeed.

It can be tricky when you start working with high-profile clients. Are there things I shouldn’t ask? Should I respond immediately? Can I tell other people about my client? These are a few questions ...

An Ideal Client Profile is a snapshot of who you serve best and why. It consists of core demographics and identity, aspirations and desired outcomes, pain points and problems, decision-making drivers, ...

As a start-up or even an established business facing tough times, it is hard to be picky about customers. But with a little effort and thoughtful planning, you can attract more ideal customers and ...

Forbes contributors publish independent expert analyses and insights. Rachel Wells is a writer who covers leadership, AI, and upskilling. When you decide to start your career as a freelancer, one of ...