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CAC vs payback period: How to make sense of acquisition costs

You know you’re supposed to “watch CAC.” An investor asked about it last pitch. Your dashboard shows numbers moving, but you’re not sure what actually matters. Is a $2,000 CAC good or terrible? Does ...
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What Is The CAC Payback Period? Here’s All You Need to Know

What Is The CAC Payback Period? The PAYBACK period for customer acquisition costs (CAC) means the time taken by a company to recover the expenses incurred to acquire or onboard new customers. The CAC ...