Google’s offering in the ad viewability space has scored third-party accreditation from the Media Ratings Council. Google joins others who have wended through the MRC’s approval process – the ...

Google Search Console adds Interaction to Next Paint (INP) metric to Core Web Vitals report. The Interaction to Next Paint (INP) metric is now included in the Google Search Console's Core Web Vitals ...

Google announced that the average position metric is getting removed from Google Ads starting the week of September 30. It has been known since February that Google had plans to sunset the average ...

Google on Wednesday announced a metric that enables marketers to measure how video ads impact the number of searches on Google Search and YouTube, and gain a better understanding of the number of ...

In April, Google updated how the Cumulative Layout Shift (CLS) metric within the core web vitals was calculated. In short, Google made the metric more beneficial to most sites, so your CLS scores may ...

Google's cost per click metric -- a key measure of its core advertising business -- is missing from its most recent quarterly financial report for the first time in 15 years and more than 60 quarterly ...

Google's John Mueller said that the search company does not have "objective metric for adultness." He said if you need to have some sort of direction on what Google Search would consider adult content ...

US retailers saw on average 10 times more conversions from mobile search ads when accounting for store visits estimated conversions. In December, Google launched the “store visits” metric as part of ...