Over the past year, TikTok has become the platform to source the latest beauty tricks and trends. Between strategic concealer hacks and imaginative ways to wear eyeliner, we’ve found plenty of ways to ...

Typically when we need to purchase a new foundation we make a laundry list of all the things we want to the makeup to do. Then we head to the store and begin swabbing shades on our chins and on our ...

If there's anything I learnt while devouring YouTube makeup tutorials in my teenage years, it's that how you apply your makeup is often more important than the product itself. Fast forward to 2023, ...

There are always a number of mildly controversial makeup trends that go viral online, whether that be the TikTok trend of putting on eyeliner and then washing it off to create a smudged look, or more ...

As skin matures, finding the right foundation can be tricky—what once worked may now settle into fine lines, creases, or emphasize texture. The good news? With the right techniques and hacks, you can ...

TikTok beauty hacks are not all made equal. While some are loved by TikTokers and experts alike, others are downright dangerous, making us extra cautious when looking at new beauty trends. However, ...

From spoon-contouring to foundation disasters, viral makeup hacks are everywhere — but do they actually work? As a ...