Psychographics is a way of categorizing someone based on their everyday behaviors using data that are collected every time they go to the store or post on social media, said Robert Groves, MD, ...

On the opening day of Patient-Centered Oncology Care, Robert Groves, MD, of Banner | Aetna, discussed the use of psychographics to predict health behavior in local populations. Why do some people ...

The surge of remote work in 2020 has transformed the Nearshore labor market, so much so that talent acquisition professionals need a drastically different approach to evaluating the suitability of ...

Marketers are used to thinking and speaking in demographics, since slicing a market up by age, gender, ethnicity and other broad variables can help to understand the differences and commonalities ...

A new standard has been set in luxury retail – and brand identity is leading the charge. Saks Global CMO Kristin Maa goes 1:1 with Kate Terhune to take us behind the scenes of their newly unified ...

Buyer personas are idealized versions of your customer, based on market research and real data about your existing customers. Creating buyer personas starts with the collection of basic demographic ...

It’s vitally important to get to know your customers the best that you possibly can, so that you can position and market your brand appropriately for them. Related: Market Research Has Lost Its Mojo.