In a market where costs per click (CPCs) are increasing up to 16% year-over-year, you need to focus on levers you can control to improve account efficiencies. Landing pages are a no-brainer strategy ...

Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

“Get rid of half the words on each page, then get rid of half of what’s left”– Steve Krug. I’m a huge fan of this quote by Steve Krug because it’s a great lesson in minimalism and staying focused on ...

Opinions expressed by Entrepreneur contributors are their own. When a customer arrives at your website — either from an online search result or from a link in an advertisement — the page he or she ...

Your website’s landing page is a powerful force in securing new clientele. Every element has the ability to serve as visual rhetoric to encourage visitors to stay and finish the customer journey. A ...

Ads get you traffic. Landing pages get you customers. The post-click experience remains underrated in the grand scheme of PPC marketing. Many advertisers focus so extensively on ad campaigns that they ...

Designing a high-converting landing page can enhance your conversion rate by up to 300%. The key elements of a high-converting landing page include a hero image or video, a unique selling proposition ...

Every competent SEO knows that “SEO is not an island.” We need to work with different stakeholders to align our marketing efforts. But one of the most underutilized relationships in marketing teams is ...

Google Adwords is a crucial tool for today’s digital marketers. But while many focus entirely on Cost Per Click (CPC) management and keyword targeting landing, the importance of landing pages is ...

Landing pages can be the source of a bountiful stream of leads — if done well. It’s the last part of that sentence that trips up so many marketers. Fair or unfair, landing pages are asked to do a lot ...

This sponsored post is produced by Mike Smith, vice president of marketing, GetResponse Yes, email marketing works. It’s a much more effective way of finding prospective customers than display ads or ...