In my 30 years of experience from startups to large companies, I have found that thorough market research is essential to the success of new products or services. In an entrepreneurial environment, it ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Market research is a powerful tool for unlocking answers to ...

The are a number of key benefits to conducting marketing research. These benefits are largely centered around the information companies can obtain from phone and mail surveys, or focus group ...

Marketing research is usually the first step in the marketing process, after ideas for products are conceived. Small companies conduct marketing research to obtain information from the marketplace.

SAN MATEO, Calif.--(BUSINESS WIRE)--SurveyMonkey, a global leader in online surveys and forms, today announced that it has expanded access to the company’s market research solutions for Basic (free) ...

Opinions expressed by Entrepreneur contributors are their own. How many offers have you launched that didn’t get a single buyer? I’d wager that this scenario has played out in most (if not all) ...

Market research has always been an integral part of building a brand. Conducting market research means gathering information and learning more about your target market, establishing potential customer ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Throughout my career, in many organizations, I’ve wrestled with updating signature programs ...

The body representing market research standards has published a revised code of conduct following a year long consultation. The revisions to the research code are the first to be made by the MRS ...

The relentless pace of change that affects the technology industry is unremitting. When new technology can upend a marketplace virtually overnight, keeping current with customer expectations, ...