LONDON, UNITED KINGDOM--(Marketwired - Aug 27, 2013) - In a world-first, BMW is employing artificial intelligence to promote BMW's first fully-electric production car through an automated information ...

In the new, strange and intriguing world of electric cars, customers have plenty of questions to ask--and BMW is launching a tool to help answer those questions without having to contact your dealer.

Back in February, we told you about BMW's new way of selling cars, the so-called Genius program, that takes after the Apple way of doing business. After the pilot scheme deployed in 2012 proved to be ...

Going to the dealership can be a daunting experience. With the help of the right salesman, one question about a car can lead smoothly into a down payment and a new set of wheels. Not for the feint of ...

As the car expert among my friends and family, I’m often called on to answer the same simple question: “What does this button do?” Whether it’s a picture of a car with squiggly lines under it (it’s ...

A while back, BMW announced it will be introducing so-called BMW Geniuses inside selected showrooms to help customers better understand i cars. The pilot project was first launched in the UK. Now, the ...

The Story Lab has created a new series of content to showcase the BMW Genius program and engage customers with vehicle features and technology. The content features real BMW Geniuses – the dedicated ...

BMW next year will take a page from Apple's playbook, bringing in young, tech-savvy staffers to help answer customers' questions about vehicles on the showroom. The BMW Geniuses will even carry iPads.

Dealerships will have young employees on the showroom floor answering questions possible customers might have about cars -- without the sales pressure. CNET contributor Don Reisinger is a technology ...

I tried BMW’s Remote Visual Guidance service, which walks owners through some of the more complex aspects of new-car technology. Here’s what I found. By Keith Barry As the car expert among my friends ...