A slogan is a catchy phrase or series of words used to help consumers remember a company, brand or product. Companies create unique, memorable or funny advertising slogans to use in various marketing ...

Businesses use various advertising methods to bring attention to their products and services. They want to pique consumer interest and ultimately increase sales. Advertising slogans help businesses ...

“Once upon a time” is how fairy tales begin. The phrase also can apply to stories about choosing a career. Someone in a group of aspiring advertising and design students once asked me my intended ...

People take their favorite ads seriously–witness the huge response to Inc.com’s list last week of the “The 10 Best Slogans of All Time,” which popped up Wednesday on Digg.com and promptly touched off ...

When you think of a fun and catchy slogan, what phrases come to mind? Are they short and punchy? Are they deeply emotional? Do they come with a tune that gets stuck in your head? Slogans and their ...

Are you a print subscriber? Activate your account. By Ricardo Diaz - 48 min 22 sec ago By Asa Hiken - 1 hour 18 min ago By Jenk Oz - 1 hour 18 min ago By Tim Nudd - 1 hour 48 min ago By Jack Neff - 1 ...

First impressions are important—especially for businesses. That’s why you review your subject lines more than your emails. It’s why you carefully consider your search ads. And that’s why you must have ...

AUBURN HILLS, Mich., Aug. 9 -- With car, truck and minivan sales falling, the Dodge Division of DaimlerChrysler AG hopes to pump up the nameplate with a new slogan telling customers to "Grab life by ...

Opinions expressed by Entrepreneur contributors are their own. Maybe you feel, as I do, that most company slogans are insipid,forgettable self-indulgences. Even some of the most respectedcompanies in ...

Under Armour alleges that Nike infringed on its trademark by using variants of %22I Will%22 The suit says Under Armour%27s right to the phrase goes back to as early as 1998 Under Armour says it is ...

It's back to the drawing board for the next Navy recruiting slogan. A year ago, the Navy dumped its unpopular "A global force for good" tagline after distancing itself from it. Now the hunt is on for ...